MCP069: Micro-niching Your Podcast for Maximum Impact w/Carl Richards
- E70
- 38:38
- March 12th 2025
Hey there! You're in for a fun time with today's #MeetCoolPeople episode. I had the pleasure of chatting with my friend Carl Richards, an expert who's got over 25 years of experience on the radio and stage, an international speaker, a podcast host, and so much more. I mean, he's even a TEDx speaker!
Carl is the founder and CEO of Podcast Solutions Made Simple, and he knows a thing or two about helping brands elevate their presence with world-class podcasts. We talked about where podcasting has been, where it's going, and how it can be a fantastic platform to share your message.
Here Are Our Key Takeaways:
- The Power of Audio: Carl drove home that audio quality is crucial. Even with all the tools at our disposal, bad audio can be really hard to fix. A good mic makes a big difference!
- Start Small: You don’t need a fancy studio to get your podcast going. Start with the basics, like a decent USB mic, and build from there as your needs grow.
- Know Your Why: Understanding the purpose of your podcast is essential. Whether you're in it to have fun or to boost your business, knowing your why will guide your content and investment decisions.
- Niche Down: Today's podcast landscape allows us to focus on super-specific niches. Finding a smaller, engaged audience can be much more impactful than going broad.
- Value First: Before thinking about monetization, focus on the value your podcast provides. It's about the connections and community you build along the way.
To connect with Carl be sure to check out his website at:
https://podcastsolutionsmadesimple.com/
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Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://ConvertMoreClientsNow.com
#MeetCoolPeople
We have this amazing technology that keeps us closer than we've ever been yet we're less connected than ever and have become slaves to our technology.
The same technology that was meant to be a tool to help us make life easier and be closer.
The #MeetCoolPeople Movement is to change that.
It's a reminder to put the phone down and pay attention to the people you're with right now.
It's a reminder that social media is there to connect and add value to the people of the world. Use it to Promote what you love, not bash what you don't.
It's a reminder to use that technology to reach out to someone that you can help and be there for them. Find out what they need right now and use your vast network to help make their day better.
It’s a reminder to thank someone for helping you out.
It’s a reminder to introduce someone you meet to someone you know can help them.
And it's a reminder that we can grow to amazing successes but not alone. It requires the help of others.
So surround yourself with people that make you better and make it your mission to #MeetCoolPeople!
Thank you again for helping spread the word and have an amazing day!