MCP066: Creating Legacy through Humor and Sarcasm in Entrepreneurship w/ Rob Anspach
- E67
- 38:11
- February 19th 2025
Hey everybody! You're going to love today's #MeetCoolPeople episode. I got the chance to hang out with Rob Anspach, known for his sharp wit and sarcastic humor—and we had a blast.
Rob started off in 1995 as a carpet cleaner, he transitioned over the years into a marketing consultant and successful author. He's now the mastermind behind Anspach Media, helping businesses build their legacies. Rob is ambitious about assisting entrepreneurs in creating long-lasting success beyond just profits.
We talked about his popular 'Rob Versus' book series that offers a comedic take on thwarting scammers, alongside valuable life lessons. With references to geek culture and sci-fi (Stargate especially!), he definitely knows how to keep readers entertained while providing them with real societal insights.
⏬ Takeaways:
- Books as Legacy: Rob emphasizes that writing a book isn't just about publishing words; it’s about creating a legacy. It should portray your personality and authority in your field.
- Sarcasm in Marketing: This might surprise you, but Rob uses sarcasm as a strategic tool to connect with like-minded fans and repel those who aren’t a good fit.
- Real Life, Real Lessons: His journey from running a small-town carpet cleaning business to being an authority in marketing illustrates the power of continually evolving professionally and personally.
- Connecting Authentically: Rob argues that meaningful connections aren’t about chasing numbers—it's about truly connecting with individuals one-on-one.
- AI in Writing: While AI can be a part of book writing, Rob stresses the importance of keeping your unique voice intact.
Connect with Rob and visit his website at anspachmedia.com as well as check out his books at getrobsbooks.com.
If you enjoyed this conversation as much as I did, be sure to connect with Rob! I can promise you it’s never a dull moment!.
Looking to better convert your connections into clients? Visit ConvertMoreClientsNow.com for more info!
#MeetCoolPeople
We have this amazing technology that keeps us closer than we've ever been yet we're less connected than ever and have become slaves to our technology.
The same technology that was meant to be a tool to help us make life easier and be closer.
The #MeetCoolPeople Movement is to change that.
It's a reminder to put the phone down and pay attention to the people you're with right now.
It's a reminder that social media is there to connect and add value to the people of the world. Use it to Promote what you love, not bash what you don't.
It's a reminder to use that technology to reach out to someone that you can help and be there for them. Find out what they need right now and use your vast network to help make their day better.
It’s a reminder to thank someone for helping you out.
It’s a reminder to introduce someone you meet to someone you know can help them.
And it's a reminder that we can grow to amazing successes but not alone. It requires the help of others.
So surround yourself with people that make you better and make it your mission to #MeetCoolPeople!
Thank you again for helping spread the word and have an amazing day!