MCP063: The Power of Core Values and Storytelling in Business w/Stacy Eleczko
- E64
- 31:05
- January 29th 2025
Hey there! You're in for a treat with today's #MeetCoolPeople episode. I got to chat with Stacy Eleczko - and let me tell you, this conversation was gold for anyone looking to nail their brand messaging.
Here's what I love about Stacy's story - she kind of fell into copywriting by accident! She started in education, but her curiosity and willingness to take chances led her down this totally different path. Now she's a brand messaging strategist and website sales copywriter, helping impact-driven businesses find their voice and stand out in the crowd.
During our chat, we dove deep into what makes a business's messaging really work. You know those companies that just seem to "get it" with their marketing? Stacy broke down exactly how they do it - and better yet, how you can do it too.
🎯 Key Takeaways:
- Brand Story Magic: Okay, this blew my mind - your brand story isn't what YOU say about your business, it's what OTHER people say when you're not around! Stacy shared how to shape that narrative in a way that actually sticks.
- Mission, Vision & Values (Yes, They Actually Matter!): Whether you're a one-person show or running a bigger operation, these aren't just fancy words for your website. They're like your business's GPS - keeping you on track and helping you make better decisions every single day.
- Speaking Your Customer's Language: Stop trying to sound fancy! Stacy emphasized that the best messaging comes from literally using your clients' own words when they talk about their problems and how you helped solve them.
- Core Values That Actually Mean Something: We had such a great discussion about how core values like kindness and respect aren't just feel-good fluff - they're your secret weapon for building genuine connections and growing your business authentically.
- Evolution Is Good: Your messaging should grow as your business does. What worked last year might not hit the mark today, and that's totally okay!
đź”— Connect with Stacy:
* Find her on LinkedIn: https://www.linkedin.com/in/copybystacy
* Check out her website: https://stacyeleczko.com/
Want to see how my team and I can help you convert more of your casual connections into clients?
Watch the free training at ConvertMoreClientsNow.com
#MeetCoolPeople
We have this amazing technology that keeps us closer than we've ever been yet we're less connected than ever and have become slaves to our technology.
The same technology that was meant to be a tool to help us make life easier and be closer.
The #MeetCoolPeople Movement is to change that.
It's a reminder to put the phone down and pay attention to the people you're with right now.
It's a reminder that social media is there to connect and add value to the people of the world. Use it to Promote what you love, not bash what you don't.
It's a reminder to use that technology to reach out to someone that you can help and be there for them. Find out what they need right now and use your vast network to help make their day better.
It’s a reminder to thank someone for helping you out.
It’s a reminder to introduce someone you meet to someone you know can help them.
And it's a reminder that we can grow to amazing successes but not alone. It requires the help of others.
So surround yourself with people that make you better and make it your mission to #MeetCoolPeople!
Thank you again for helping spread the word and have an amazing day!